7891N VISUAL IDENTITY
BRIEF 1: WORTH 40%
DESIGN THE VISUAL IDENTITY FOR YOUR GRADUATE EXHIBITION TO BE HELD AT MANTRA RESORT OPENING ON THURSDAY NOVEMBER 27, 2008
· Demonstrated design creativity
· Compliance with brief
· Professionally satisfactory standard of technical competence
· Professionally satisfactory standard of design concepts, development and execution
· Professionally satisfactory standard of technical competence
· Verbal presentation is structured and presents the design solution to its best advantage
· Professionally satisfactory standard of presentation
· Work submitted on time
- Identify the requirements of promoting the event paying particular attention to continuity to particular elements that identify the exhibition,
- Develop an image for the event that conveys the group's house style
- Test consumer acceptance of the proposal for a) suitability b) consumer acceptance of the corporate identification
- Develop a promotional strategy and recommend use of particular media to best promote the event
- Design and develop logo, invitation etc
- Prepare a justification or defence for the decisions for taking a particular approach to branding of the event
- Identify and agree requirements of the brief
- Develop a scope of works including timeline, budget, audience/ consumer, applications, promotional media etc
- Develop promotional strategy for a product that pays particular attention to continuity of particular elements, symbols, colour associations or logo types that identify the group event1
WEEK 1 24/07/08
Receive brief. Create a blog to faciltate process.
WEEK 2 31/07/08
Brainstorm name and commence thumbnails produce 5 thumbnails of Freerange and 5 thumbnails of Human Soup. class to vote on name next week
WEEK 3 06/08/08
Class votes on exhibition name. Continue to thumbnail with selected name
WEEKK 4 13/08/08
Show thumbnails to teacher for feedback
WEEK 5 20/08/08
Continue to refine and develop thumbnails logo and application eg
WEEK 6 27/08/08
class meeting. students to present all thumbnails and advise on students best thumbnail/s to develop to final. students to provide at least two images for invite to be placed in a public folder. students to decide on format and copy of invite
WEEK 7 03/09/08
continue to refine final/s
WEEK 8 10/09/08
present finals and class to select the most suitable.
· Demonstrated design creativity
· Compliance with brief
· Professionally satisfactory standard of technical competence
· Professionally satisfactory standard of design concepts, development and execution
· Professionally satisfactory standard of technical competence
· Verbal presentation is structured and presents the design solution to its best advantage
· Professionally satisfactory standard of presentation
· Work submitted on time
No comments:
Post a Comment